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The artist donates £25,000 award winnings to grassroots live spaces

The artist holding his trophy in his hometown
The musician won the honor in October in his hometown

The star has donated the full amount of his £25k award cash to the MVT, which operates to protect the UK's grassroots music venues.

He was given the cheque on mid-October as his new release People Watching was declared the best record of the last 12 months.

He has decided to give the cash to the trust, in acknowledgment of the vital role small stages fulfilled in his early career.

"I personally wouldn't be doing what I am doing today if it hadn't been for all the gigs I played around the North East, and elsewhere, when I was starting out," remarked Sam Fender. "These locations are legendary, but they are in difficulty."

From early 2023 onward, at least 150 of these venues have ceased operations – about one-sixth of the entire UK sector.

Recently, major artists such as Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the trust in its initiatives to keep the scene afloat, by including a small levy to their admission fees, which goes to help independent venues.

Sam Fender also participated, generating over £100k on his live tour to help thirty-eight grassroots venues across the UK.

The money helped spaces that were dealing with imminent closure due to difficulties caused by flooding, blazes and family tragedies, as well as permit problems, conflicts and neighbor objections.

Some locations received funding support in improving amenities and sound and lighting systems that positively impacted musicians and fans.

"The idea that funds from shows in big venues supports the local stages, where it begins for musicians like me, is just logical," Fender has said.

Pulp in concert
They are one example who gave their honor funds to non-profits

He is not the first artist to donate his award prize money to worthy causes.

In they won the award in 1996 for their record their work, frontman Jarvis Cocker stated that the act would contribute their cash to the charity War Child.

During 2002, rapper and singer Ms Dynamite shared her prize across multiple charities, including the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a grand to the center, to their gymnastics class, because I did gymnastics when I was a child and they required better apparatus," Ms Dynamite explained to a publication.

Previously, Ezra Collective donated their winnings to the youth organization that nurtured their band, in addition to other local music groups.

And winners that year the group gave their prize to a MS organization after a acquaintance was found to have the illness.

"The victory was ample," remarked vocalist Small. "The prize was the bonus but we could do without the cherry, because we had the main prize. So our winning touched somebody else's life."

In the past week, the Music Venues Trust announced it had protected several grassroots venues in that region, by placing them under local control.

The Joiners in the city and the other in Bristol were bought under the public acquisition initiative, which is supported by a national body and music fans who purchase "stakes" in the buildings.

By

Sue Simon

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on daily life.

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